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Clothing Design Show D_O_M – "DESIGN IS IN FASHION"

Wed 21.09.2022
doors at 17:30
start at 18:00

@ Uue Loomingu Maja (ULM); Manufaktuuri Tänav 5, Tallinn

Facebook event
Tickets are sold out!

D_O_M - in the light of the green transition 

Not just a fashion show, but a spectacle! D_O_M introduces designs that last longer than a season or a trend. Through the D_O_M performance, the story of the Estonian brands is told, their essence is interpreted and acted out on a site specific show.  

However, in the light of the green revolution, a question arises: how much new clothes do we really need? 

Rushing the fashion industry behind due to the overall desire for novelty, and creating more and more items into the world will not solve the global problems we are facing.

At the same time, pressuring designers and artists with successively updated solutions raises a question: what was wrong with the existing one? Yes, new ideas, innovation and development are needed. But at the same time, let's maintain and transmit the best existing solutions, let's use them to maximum potential before the hand grabs for a new one.

We save the world if we save a square metre of soil already. We can use already purchased clothes for an absolute maximum period of time, style them smartly and care for them consciously.

This year's D_O_M honours and puts in the limelight these valuable products that are already brought into the world. These clothes are worth mending and bequeathing.

D_O_M Creative Director
Piret Mägi


SORCERER - the source for everything magical

SORCERER is a creative collective of five artists, who value recycling materials, making one-of-a-kind and sometimes sculptural pieces, hoping to sustain uniqueness on a bigger scale. Their aim is to provide an emotional experience - the accessories, clothing and artefacts displayed to viewers often look wild and irrational, traditional gender roles and aesthetic standards have been destroyed, along with the hierarchy between materials. SORCERER deliberately chooses to juxtapose natural and artificial aesthetics in order to produce contrasts and opposing surroundings. The artefacts transform the wearer into a creation that is a reflection of SORCERER’s own understanding of the world.

SORCERER thanks the re-use centre Uuskasutuskeskus.



Kelpman Textile - appreciating the creation

kelpman textile creates high-quality interior and clothing accessories and small-scale clothing. The ambition is to create comfortable, warm and healthy textiles for the northern climate. 

Designer Mare Kelpman controls the entire production process, weaving the fabrics in Finland with old industrial Dornier machines. Textiles with legendary author patterns are finished without using chemicals. The remaining fabric details will find a worthy position in unique clothing and home furnishing products over time. So the ecological footprint is minimal. 

The much-loved brand is celebrating a magnificent anniversary this year - over the course of a decade, the brand has built its way up and established a warm place in the hearts of Estonians. 

Mare Kelpman, applause!



Lilli Jahilo #lillijahilopreloved

The Lilli Jahilo fashion brand has been delivering the most beautiful dresses in the world to women across the globe for the past 12 years. Known for their superb fit, couture-inspired quality and unique design, they’re dresses that empower the wearer and contribute to creating a better world.

In 2020 Maison Lilli Jahilo created the pre-loved initiative “Uus Ring”, aiming to prolong the life-cycle of previously owned LJ garments. Since these dresses are designed to last a lifetime, it may happen that one person may not fulfil the maximum potential of an item. The #lillijahilopreloved concept has evolved into an integral part of the brand and has gained widespread support across client platforms.

Lilli Jahilo would like to thank all the clients who have contributed to the #preloved initiative.

Jahilo's products are available in both Maison Lilli Jahilo in Tallinn, Valgevase 13 and in web store.

Lilli Jahilo awaits all to visit her on September 22 from 12 to 19 to learn more about #lillijahilopreloved products at a lively pop-up.



SEOS – shaping light

SEOS Valgustus led by the designer Tõnis Vellama has been creating lighting for 25 years. Among an ever-increasing collection, special-order lighting for concert halls, embassies, hotels, restaurants, manor schools and many other interiors can be listed.

A lamp has to fulfil several tasks, balancing between ideas of form, materials and solutions of technology. SEOS Valgustus’ chandeliers are not just fashionable, but bring light to people's lives across seasons, regardless of trends throughout many years.

At the D_O_M show an interactive sculpture is created of Tõnis Vellama's both classic chandeliers along with latest designs. A sacral-like installation of light cites our attention to that which already exists and is intrinsically valuable without instigating to produce more, new, something else.



Creative director Piret Mägi
Co-organizer Karin Järvet
Staging Anni Zupping
Lighting artist Reelika Palk aka Lyv
Sound artist Kenn-Eerik Kannike
Backstage manager Anne Rinne
Videos Rain Jaaksoo
Visuals artist Maria Elisaveta Roosalu

SEOS Light and Make It Neutral are contributing to the success of the show.

Beauty makers who follow sustainable principles are KEVIN.MUPRHY and Couleur Caramel.

At the door one is greeted with clean water by Haage. Drinks with bubbles and volumes are provided by Mionetto.


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