Estonian Museum of Applied Art and Design
Estonian Museum of Applied Art and Design: Lai 17
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Framing Fashion in Soviet Estonia. Photographer Boris Mäemets.
Boris Mäemets was one of the most important Soviet Estonian photographers, who dealt intensively with documenting interior architecture and applied art. His approach to the work completed in the fashion house, and photographs of collections for the fashion house journal, Siluett, formed the basis for modern Estonian fashion photography and helped establish a broader understanding of fashion in Estonia. ETDM has an extensive collection of Boris Mäetamm’s fashion photography from the 1960s and 70s from which the curator, Anne Vetik, made a selection for the exhibition.