The Fashion Design Show of Tallinn Design Festival is one-of-a-kind show where selected Estonian designers will be presented.
Through attractive and conceptual show D_O_M presents ambitious evolving Estonian designers who have fixed their brands existence and who are now looking for new challenges and markets. The audience will be part of the cultural experience through spectacular show which opens up brand concepts and DNA.
Cloths are not only playful tools to highlight the personality but also an important companion in our daily life. Those clothes will last, they are worth of repairing and inheriting.
D_O_M Creative Director & Organizer: Piret Mägi.
Directors: Jaanika Tammaru ja Birgit Landberg.
Music by Lepatriinu & dj Anneliis Kits.
Video by Kristin Arniste, animation by Liis Todesk.
Make-up by Make-Up Studio
Hair by KEVIN.MURPHY.
Partners: Hayday natural juices and Svensky.
D_O_M team: Sille-Kadri Simer, Piia Kauts, Helina Mäll, Grete Rozdestvenski, Anne Rinne, Liina-Mai Püüa jpt.
Three brands presented at D_O_M 2017 are:
FORMFOLD by Ester Soidla
FORMFOLD is an abstract approach to clothing. It is a new solution that looks beyond the boundaries and traditions of garment making. The inspiration comes from origami folding techniques where one single flat form can be transformed into many different wearable items. The shape of the pattern makes it possible to make it in zero waste principle that eliminates the creation of fabric residues. It is a modern take on Japanese kimono.
TRENKAN, designer Aive Viin
Aive Viin, the creator of the brand Trenkan:
“Trenkan reflects me. I can be considered as one quite egoistic creative person because often the stories of my prototypes are created when I design for myself or for my husband. One kind of simplicity and complexity are combined in my clothes with each other.
Just the same way as my husband has described myself as well. Obviously, it’s natural that the creation reflects the creator.
As a designer I do not like to label my brand with one particular style or purpose. Rather than that, I hope that the person who likes Trenkan, will define its meaning on their own.
There is a dialogue of the masculinity and femininity between my clothes and the fabrics used. I have always enjoyed experimenting with the fabrics and the constructions. At the same time, I try to avoid the syndrome of an art piece. I want that my creation would be not only a beautiful show but also one extraordinary commodity which will beautify and cover the person’s body who wears it.
The creation presented at the Tallinn Design Festival displays the energy of the brand. The aim of the products is to charm by their deepness and character. Seemingly simple creation offers an interesting show through the exciting details and technical approaches, if only you go into it”.
HERTTA, designer Hertta Võido
Atelier HERTTA is known for its wool coats and accessories. HERTTA-s design is based on the functionality and it considers all the aspects of the Nordic weather.
All products are made in-house by using the natural fibres HERTTA is a slow-fashion brand which values the quality, timeless design and personal cooperation with the client.